Healthy Enrollment™ Blog

Getting Organized BEFORE You Start Your Next School Website Project Marketing Platform It’s Been a While… The work we’ve outlined here is not something that can be completed within a few months, but over the next few years. You thank them, assure them it’s going to be a smashing success, then step out of the…

Considering a Rebrand for Your School? Start with Clarity. Academic & Athletic Branding, Focused School Identity Rebranding your school is a big deal. It’s much more than a new logo. Rebranding is a commitment to telling your school’s story in a fresh, compelling way, and seeing the process through to full implementation. In fact, it’s…

3 Ways to Know Your School’s Brand is Expired Brand Identity, Branding, Education, Higher Education, PreK-12 Schools When someone mentions expiration date, you might think of a carton of milk or eggs — not your school’s brand. But just like fridge staples, brands don’t last forever, and when you get a whiff of one that’s…

Key Questions for Choosing a School Mascot Brand Identity, Branding, Education, News, PreK-12 Schools If I were to say to you, “lions and tigers and bears,” you’d likely respond with “oh, my!” and have a yellow brick road in your mind’s eye. However, if I were to say, “Detroit Lions, Clemson Tigers, and Chicago Bears,”…

These 6 SEO Basics Will Help Improve Your School’s Search Rankings Education, Higher Education, Online Marketing, PreK-12 Schools We recently published an article that discussed the decline in click-through-rates on organic searches and proposed some solutions for regaining that visibility. While it’s true that Google routinely pushes down organic search results in favor of Google…

Reclaiming Online Visibility in 2019 [3 Critical Strategies] News, Online Marketing “We want to rank first for that keyword.” If you run a small business, I’m sure you’ve had that thought. It’s a great goal to have. And yes, ranking first for a specific term has its advantages. But it also doesn’t mean what it…

How to Win Local Searches with Google My Business in 2019 News, Online Marketing Whether investigating private school options or searching locally for quality running socks, the first place people go to is Google. Your school or company may provide the exact service or product someone is searching for, but without an accurate and optimized…

The Difference Between a Good Brand and a Great Brand? Consistency. Brand Identity, Branding, News Every company has a brand, whether they make it a priority or not. Simply defined, a brand is what people think about you – the impressions they have when hearing or seeing your name. In most cases your brand is…

My Business Comes Via Word of Mouth. Why Do I Need a Marketing Consultant? Brand Identity, News It’s true for nearly every company, school and nonprofit we work with: most of their customers (or students or donors or volunteers) come from positive word of mouth. In fact, it’s not even close. Word of mouth beats…