Healthy Enrollment™ Blog

Finding Margin for an Empowered Enrollment Team Empowered Enrollment Team, People & Process Finding Margin for an Empowered Enrollment Team Based on the size of your team, you’ve got responsibilities that span recruitment, retention, internal communications, and maybe even fundraising. Perhaps you have a seat on the Leadership Team. Some or all of these hats…

3 Areas Marketing Impacts School Enrollment Enrollment Health As we head into Part 4 of this series, The Pursuit of Healthy Enrollment, let’s take a moment to recap. There are marketing strategies and market forces driving families to your school. If you’re an independent or faith-based school that is full or near full, you’re probably experiencing…

8 Attributes of Healthy Enrollment Enrollment Health If you’ve been with us since the beginning of this series, The Pursuit of Healthy Enrollment, you know we’ve been dissecting some big topics, such as the marketing strategies and market forces driving families to your school and some of the emerging complexities of full enrollment. At this point, you might…

7 Complexities of Full Enrollment Enrollment Health Schools that are new to full enrollment are realizing the impact of the rapid intake of so many families. As they’ve faced these new challenges, many are wondering if perhaps “full” isn’t the goal after all. In this four-part blog series, The Pursuit of Healthy Enrollment, we’re going…

Marketing Strategies and Forces Driving Families to Your School Engaged Right-Fit Families Most marketing and admissions teams measure success by how many seats they fill in a particular school year. And over the last few years, independent and faith-based schools have seen unprecedented growth. If you’re full, everything is smooth sailing now, huh? Unlikely. The reality is…

The Role Of Expertise In School Growth Empowered Enrollment Team The Trust Fall of Outsourcing School Marketing Many schools that engage in contemporary marketing eventually conclude they need external partners. Perhaps this sounds familiar. For example, you may want to ramp up your school’s online marketing efforts, navigate a rebranding process, or overhaul your website….

Age and Stage®: Increase Your School’s Appeal by Narrowing Your Focus Age & Stage, Engaged Right-Fit Families Preschool. Kindergarten. Elementary School. Middle School. High School. These divisions are commonly understood as the sequential progression of learning and development from early years through graduation. Your independent school may use different terminology (i.e., lower school, upper school,…

What Your School Needs from Marketing When Enrollment is Full Enrollment Health Didn’t See that Coming You don’t have to be a veteran of the independent school world to know that full enrollment is not the norm for most schools. Some private school leaders will go their entire career without telling a parent, “We’d love…

School Website Planning: a Critical Question and a Masterclass in Leadership Marketing Platform In a recent conversation with a school regarding an upcoming website build, a senior-level team leader asked an important and insightful question. Rick Newberry (Enrollment Catalyst) and I recently finished “Getting Real,” a 7-episode Enrollment Marketing Geeks series on roles and responsibilities…