Healthy Enrollment™ Blog

4 Ways Your Marketing & Enrollment Team Can Create Clarity for Faculty Empowered Enrollment Team If you’ve ever heard a teacher ask, “How did this kid end up in my class?” — you’re not alone. Miscommunication or lack of clarity between marketing, enrollment, and school staff happens at most schools. And that confusion? It impacts…

Top Motivations Families Have When Searching for the Right School Engaged Right-Fit Families When families begin their school search, they’re rarely looking for one thing. As a marketing and admissions professional, you know this well. Families who come through your doors are typically asking questions that reflect multiple priorities — top academic programs and athletic…

AI in School Marketing: How to Lead With Empathy and Hospitality Engaged Right-Fit Families Imagine you’re a parent beginning the school search for your child. It might be that you recently moved, or that your child’s current school isn’t meeting your needs. Shopping for schools isn’t something you do often, and the thought of researching…

Tassel Announces Alliance with Halda to Enhance AI-Powered Inquiry Generation for K12 Schools Engaged Right-Fit Families Greensboro, NC – Tassel, a trusted provider of enrollment marketing solutions for K12 independent and faith-based schools, is pleased to announce the integration of Halda’s AI-driven enrollment technology into our suite of solutions. This integration will bring advanced, personalized…

In Enrollment Marketing, Your Outlook Impacts Your Results Empowered Enrollment Team We see it every day in education. A student believes he’s bad at math, so he gives up, checks out, and falls further behind. Another kid believes she isn’t good at foul shots, so, after missing three in a row from the free-throw line,…

Leads Follow-up: How Quickly Should You Respond? Empowered Enrollment Team You’re finally sitting down to eat lunch when another notification pops up on your screen letting you know that a family has requested more information about your school. They provide basic contact information and explain they’re new to the area. They’re just starting their school…

The Uncomfortable Commitment to Healthy Enrollment™ Enrollment Health Discerning school leaders have realized that, in the post-COVID era of enrollment management, being full is not the same as being healthy. It is possible, even likely, to have full enrollment but not be healthy. The inverse is true, as well; a school can have healthy enrollment but not be…

Professional Development Budgets Are Precious. Why Choose Geeks on the Road? Empowered Enrollment Team Rick Newberry (Enrollment Catalyst) and I love getting emails from marketing and admissions professionals or school leaders considering attending a Geeks on the Road event. In most cases, they really want to go, but they’ve never seen an approach like ours, and they…

How to Grow Your School Marketing Team Empowered Enrollment Team, People & Process Growing your school’s marketing and admissions team Rick Newberry (Enrollment Catalyst) and I recently finished “Getting Real,” a 7-episode Enrollment Marketing Geeks series on roles and responsibilities for recruitment and retention. In each episode, we blend topical teaching with collaborative conversations, bringing…